Digital Marketing is only for those businesses that sell online. Is that True?

It’s a common notion that many have. Its NOT True. Online Marketing or Digital Marketing is marketing of your products, services or brand on digital mediums like Web, social media, mobile apps, Google Search and even OTT platforms. SMS, Email and WhatsApp are also digital mediums that are widely used.

Consumers are spending significant time on digital mediums. Leaving digital foot prints that helps get inputs on their demographics and behavioural aspects. Marketers use this information to target their potential customers. It helps them reach their target segment across the globe anywhere. That helps businesses who sell online but it also has an equal ability to drive more customers to a physical store.

Your customers finding it difficult to locate your store?

A simple listing on Google Business Profile can help you solve it. People can find your address, nearby landmark, contact details, shop timings, check photographs of your store, prices of your products or services and even get direction to reach you through Google Maps and all this for free.

Build your credibility with reviews from happy customers

Customers can read Google reviews of your business and positive reviews from happy customers can encourage newer customers to try your products or service. Reviews are like endorsement from happy customers and star ratings are your over all score card. A good rating and positive reviews create your credibility your reputation and influence customer's decision significantly to either visit your store or convert into a sale.

Cost effective

A simple no effort and no cost marketing like Google Business Profile is a completely free tool. It can help you get discovered, get contacted by new customers, get directed to your store and also attract more customers with positive reviews and all this at no cost.

Customer Engagements

Social media handles like Facebook and Instagram are also free and very effective in engagement with customers. It helps you build your social network; your existing connections of friends and families amplify your reach.

Your happy customers become your micro influencers. It can help you display your products and services and give more information to customers. Special season sales can be announced through Social Media platforms. You can upload photographs of your unique or newly launched products. You can even update their prices for people to know and even can sale through social media platforms.

Remarketing with SMS, Email and WhatsApp

Many physical stores capture contact details of customers. Leverage on this data base and reach out to your existing customer base for online re-marketing. Announce offers, discounts and special season sale through these digital mediums. You can also generate more references.

Delight your customers with festive wishes or birthday and anniversary greetings. While this is free only till a small base of customers but as you grow a larger base of customers your affordability would also increase to incur minor expense for this marketing.

Scale up the game and stay ahead

If you think you are ready to scale up your business, drive more footfall, increase your revenue and sales. You can choose paid ad campaigns. You can have your own website and drive more organic traffic through Search Engine Optimisation (SEO) of interested customers to your website.

Else you can choose for paid ads through Social Media Marketing or Search, Display or Discovery campaigns via Google Ads to reach larger audience or drive inorganic traffic on your website. You can do Geo targeting and set a distance range of 10, 20 or 100km from your store location to show your ad to every potential customer in your catchment area.

Digital marketing or Online marketing is certainly very important in today’s time for retail stores who sell through their physical brick and mortar shops. We at Brand Adverbs, help you begin your digital marketing journey and ensure you stay ahead of your competition.

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