Blogs

Conventional marketing mediums like print, broadcast, outdoor, direct mails plus few other that evolved later like tele marketing and events were focused on physical and non-digital touch points of consumers. They were for a broader reach and mostly the results were not precisely known. E-commerce shifted consumers online and so did the marketing mediums to reach them. Digital marketing mediums have an edge on few parameters. It offers superior targeting, measurable, real-tim

Understanding the difference between Push and Pull online marketing strategies. In simple words Push strategy is for pushing your offers, ads, messages and communications to customers. Pull strategy is for pulling customers or traffic to your stores, website, blogs, social media handles. It basically categories your efforts into two. If you are reaching out to customers directly it is push and when customer has a need and gets directed or pulled to you through your indirect m

There is no single strategy in digital marketing that can be said as best digital marketing strategy. It depends on many factors. Four main factors are nature of your business, goals you wish to achieve, your budget and your audience or customer profile. These four factors can help you create a primary strategy for online marketing. Let’s understand each of them Nature of business A retailer, wholesaler, manufacturer, service provider, technology or an e-commerce player. Each

It’s a common notion that many have. Its NOT True . Online Marketing or Digital Marketing is marketing of your products, services or brand on digital mediums like Web, social media, mobile apps, Google Search and even OTT platforms. SMS, Email and WhatsApp are also digital mediums that are widely used. Consumers are spending significant time on digital mediums. Leaving digital foot prints that helps get inputs on their demographics and behavioural aspects. Marketers use this

Question that comes to mind of many business owners who are deciding to begin online marketing for their business. Marketing is done at a market place. Where buyers meet sellers and trade or business is done. Similarly digital marketing is done at the digital market place. Buyers looking for right product and service online are in abundance, but are your there on this digital market place? Well, good news! You already started your digital marketing journey when you thought of