How do I start digital marketing for my business?

Question that comes to mind of many business owners who are deciding to begin online marketing for their business.

Marketing is done at a market place. Where buyers meet sellers and trade or business is done. Similarly digital marketing is done at the digital market place. Buyers looking for right product and service online are in abundance, but are your there on this digital market place?

Well, good news! You already started your digital marketing journey when you thought of it. This digital world sounds complex for digital marketers but it’s simple for business owners. Begin where you find your customers online. If you have thought of starting digital marketing, you must have some idea where your potential customers are online looking for the product or service that you offer, that’s your digital market place.

Whether you are driving sales through your physical brick and mortar store or office, your website and mobile app or an e commerce player, selling through different e commerce websites, customers are looking for you online. Online marketing is essential for any and every form of business now.

Start with setting your objective

A clear one-line objective what do you want to achieve through digital marketing. Drive sales or engagement & awareness or brand building. While all 3 are important and desired but setting up a core or primary objective is important. It gives focus or direction to an otherwise scattered digital approach.

Identify who is your customer

Customer profiling is important, thats when you can understand their behaviour and how do they make buying decisions of what to buy, when to buy and where to buy. Once you understand the customer profile, you can identify the mediums to reach out to the right set of customers.

Your Digital Foundation

Let digital traffic of users know who you are. Online profile of your business. Three primary search engines Google, Yahoo and Bing where customers search for. Google dominates this space and would be fair to say your first step is to list your business on Google.

What is Google Business Profile?

It’s a free tool by Google, where you can list your business, create its profile like website address, location, timings, services you offer, photographs etc. It helps users search your business, know about you and locate on Google Maps. Whether you are an offline or online business, it is the beginning of your digital marketing journey.

Should I create my website? Answer is you should.

Right question is not that should you have a website instead ask yourself why you should not? If you are a business owner, website is your digital shop or office. It’s always good to have. Customer can know your business, products and services better, in detail and through an authenticated source. They can identify you, connect with you, transact or raise a query. A simple basic website is easy to create and very affordable.

Know your competition and stay ahead

It’s good to know what your competitors are doing. It is very easy to check, simply search online for a similar product or service that you offer. You will find your digital marketing competitors. We at Brand Adverbs, help you begin your digital marketing journey and ensure you stay ahead of your competition.

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